Bachelor of Arts (Honours) - Business Management and the Liberal Arts

Business, Management and the Liberal Arts

The Major aims to provide students with a new perspective in analysing managerial issues that prepares them for the dynamic realities in both commercial environment as well as non-profit sector. The curriculum gives students a comprehensive overview of all major disciplines of business administration, which helps them understand how different business functions are interrelated to each other in the commercial environment. The liberal arts education nurtures students to build upon an understanding of humans and their interaction with society to assess the socioeconomic, political, and other contextual factors involved in a business decision.


Selected Major Courses

  • Brand Management
  • Business Environment in China
  • Business Strategy
  • Corporate Governance and Business Ethics
  • Corporate Social Responsibility
  • Gender, Conflict and Human Rights
  • Global Business and Trade
  • International Marketing
  • Leadership: Theories and Practice
  • Modern Management: The Drucker Approach